Sydney Design Agency

I work directly with organisations to create memorable brands, which are not only highly creative, but deliver real results for business.

I specialise in brand identity which encompasses brand strategy, visual identity, naming and copy, art direction, campaigns and digital design.

I can help with the following challenges which your business may be facing.

 
 

Brand Strategy
Positioning your company

Brand Strategy is the very first step defining the who, what, where and why of your business. It is an integral component in establishing a strong brand identity. A well-defined strategy provides a roadmap to help your brand perform at its best.

Brand Naming
Name your next venture

Naming is a critical aspect of the creation of a new business or services. When naming is done right, it identifies what your brand offers, differentiates you in the marketplace, and remains memorable to your target customer.

Brand Identity
Design a unique identity

Your brand identity is the visual representation of your strategy, purpose, values and personality. A well-designed brand identity is so much more than a logo, it’s a complete visual system which creates a unique and highly differentiated persona of your business in your marketplace.

 

Graphic Design
Creative collateral materials

Graphic Design encompasses a broad range of disciplines and services across print and digital applications. Considered design ensures your brand is always presented in the best way possible across all your collateral. Custom designed communications are created to your exact business needs.

Digital/UI/UX Design
Design a website or app

Digital design allows you to present your business consistently, and on-brand across a broad range of customer touch-points, from websites, social media, email marketing and beyond.

Rebranding
Reposition your business

Rebranding is the process of repositioning your business in order to create a different perception in the minds of your clients, customers, and the broader marketplace. It’s a chance to overhaul your brand purpose, your key values, and your brand story.

 

Corporate Communications
Comms which cut-through

Bespoke corporate communications ensure your brand is always presented clearly, and on-brand. Even in the age of digital, printed collateral like brochures, catalogues and flyers still deliver strong impact through bold differentiation.

Packaging Design
Packaging with stand-out impact

From the customer perspective, good packaging design is a reflection of a good brand. A brand which is reliable, quality and worth the purchase price. Effective packaging must be visible on the shelf, engaging and clearly communicate your USP and key benefits.


A nimble approach

I focus on what I do best, and for everything else, I use my network of trusted partners.

 

Photographers

Illustrators

Copywriters

Directors

Producers

Motion Graphics

Content Creation

3D Modeling

Developers


Clients I’ve worked for

 

Optus

Sekisui House

ISPT Super Property

AXA

AMP Capital

Westfield

Brickfields Consulting

Regus

Transport for NSW

Virgin Media

Event Cinemas

Airbnb

IPOH

Hearing Australia

Lion

Nestle

P&G


Let’s work together

I’m an independent designer working with like-minded people, startups and businesses from around the world.

hello@petecraggs.com.au
+61 434 997 505