Branding Designer Sydney
Over 15+ years of experience across design and branding. Now working directly with clients as an independent creative consultant.
I’ve gained extensive experience working in the UK at high-calibre agencies including Wolff Olins, Futurebrand and Venture Three. During that time I’ve helped shape some of the largest and most respected brands both in the UK & Australia Since returning to Sydney, I now work directly with clients to help define, clarify and communicate their offering.
I have a track record for delivering high quality creative and high-impact ideas that are both creative and grounded in business objectives. Applying those principles has delivered tangible results for clients, and well as winning me multiple industry accolades.
My raison d'être
I work at the intersection of design & strategy, on big impactful ideas, which bring purpose and clarity to users.
My Experience
Re (M&C Saatchi), Sydney
Taking a leading role in the creation of the current Optus identity system. Bringing ‘yes moment’s to customers.
Jurlique, Sydney
As Global Creative Lead, my role was to drive the artistic direction of the brand across all markets (ANZ, ASEAN, EU). As the leader of a creative team of five, I was responsible for all touchpoints including Campaign, Brand, Social, Digital and Visual Merchandising.
Wolff Olins, London
Regarded as one of the leading branding agencies globally. I was employed as a Design Director working directly with Virgin Media.
Landor, Sydney & London
Working across Sydney & London offices I’ve been part of many of their most known pieces, including One Degree, City of Melbourne and more
Futurebrand, Sydney & London
As one of the core team members of the London 2012 Olympic games team. I was pivotal in a range of touch-points, including designing the tickets for the games.
Venture Three, London
Working on a broad range of clients, including the rebranding and repositioning of Marks & Spencer’s loyalty program.
In addition to working at 25+ internationally acclaimed branding agencies:
For The People, Interbrand, Hundredweight, IDEO, Blast, SomeOne, Bostok & Pollit, Prophet, Wordsearch, Heavenly, Identica, Lambie Nairn, Siegel & Gale and Brand Union.
Clients I’ve worked for (highlights)
Optus
Sekisui House
ISPT Super Property
AXA
AMP Capital
Westfield
Brickfields Consulting
Regus
Transport for NSW
Virgin Media
Event Cinemas
Airbnb
IPOH
Hearing Australia
Lion
Nestle
P&G
Accolades
