London 2012

As a key member of the brand team I was responsible for the creative roll-out of the London 2012 Olympics ‘Look’, across a broad range of touchpoints.

Results

— D&AD Award - Large Branding Schemes 

— 20 million ticket applications for 1.8 million available tickets

— 50% of 16-24 year olds said the Games has inspired them to take part in more exercise

Project Completed at Futurebrand London